Custom Social Media Content
Atrium
About: Atrium supports musicians to break through burnout and unlock their creative potential through retreats, workshops, and various offerings. They help dedicated musicians and artists who are struggling with creative blocks & burnout create sustainable careers in their craft by helping them reconnect to their passion & purpose.
“Through intentional gatherings, we provide a respite from the intense demands placed on artists and creatives in today’s world. Our background working in the music industry and mental health field allow us to provide a space to play, connect, and feel your innate creativity while developing your craft and career.”
The founders, Julia and Chrissy, were seeking a creative partner to help promote their offerings to their community, so that they could focus on directly facilitating and engaging with their people. They connected with my work and knew to partner up because of my own background in the healing arts and how I weave that into my design and branding work.
Chrissy Stuart (previously of Beggars Music, SXSW, Downtown Music Publishing) is a transdisciplinary artist, holographer, and scholar of Depth Psychology. She is certified in Social & Emotional Arts through UCLA and received her M.A. in Depth Psychology and Creativity at Pacifica Graduate Institute.
Julia Willinger (previously of Mom & Pop Music, XL Recordings, management team for The National ) is a Relational and Trauma-informed Psychotherapist specializing in Internal Family Systems and Jungian Psychology.
The previous social media branding were not representative of where they wanted to evolve the brand, and was not cohesive with their website.
We started with intuitive branding rituals to get to the core brand essence of how Atrium wanted to be expressed. From there, I created whole new social media templates so that future assets retain visual cohesion for them moving forward. They can easily plug and play to promote their offerings with ease, while strengthening trust and safety with potential clients who discover them online.
Role: Creative Consultant, Designer